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Success Story: Today’s Moms

(@todaysmoms)

Today’s Moms ranked 1,026,027 in Amazon book sales before TrakVu’s six-week social networking campaign. After the campaign, Today’s Moms reached 107 on Amazon. Starting at an equally obscure sales rank on Barnes & Noble, Today’s Moms reached #1 in the Barnes & Noble Infant & Toddler category and #5 in the Parenting category after completion of TrakVu’s social networking campaign.

TrakVu first tested the data collected from the Monitor & Report phase during a book give-away on Saturday, March 14. In that give-away, Today’s Moms trended to #6 on Twitter.

We used that result to plan the next phase of the campaign –  Twitter invites or “Twites” on March 24th and April 17th where the authors would interact from their living room through Twitter and real-time streaming-video with their readers and anyone else interested in tips for working mothers during that first year after your first birth. Beyond the topic at hand, the on-line attraction included more book give-aways Tweeted at strategic intervals throughout the party.

Awareness Metric: Today’s Moms trended to #6 on Twitter during book give-away on March 14:  Trended to #1 on Twitter by the conclusion of Twitter party on March 24th.

In the next step, TrakVu added an on-line audience to the on-site guest-list attending a promotional breakfast at Rockefeller Plaza to discuss the book. We invited the on-liners to watch the party through Twitter and real-time streaming video and to ask questions of guests that included NBC News reporter Natalie Morales and Sarah Ferguson, The Duchess of York. We again periodically Tweeted give-aways, this time including sponsored products like a Teutonia baby-carriage.

The result: An army of advocates. Moms from both the on-site and on-line guest-list became very helpful supporters of the book and what is now becoming the Today’s Moms brand, extending to speaking appearances by the authors and the possibility of a regular TV segment.


Who is Talking About You?

TrakVu can tell you what they say … about your product or about your service or about you. We scan the social network for you, examining individual blogs, Twitter, Face Book, and other platforms, identifying leaders in your space and what they say about what you do – if they say anything at all.

TrakVu TV - Invite the World

We can boost your audience. Hosts interact with guests on TrakVu TV, even when the host is in New York and the guest is in Iceland. Combining real-time audio-video streams with social network platforms like Twitter, on-line guests guests can talk live with on-site guests and with event hosts. Invite anyone, anywhere to your book launch, speech or panel presentation. Or let us do it for you.