Can I see what you say? Think about it. If you tell me that you’re
“working hard,” or “helping clients,” or “delivering a valuable
service” what do I see? Probably nothing.

By contrast, if you tell me you “work in a coal mine,” or “show
clients how to fish,” or “deliver school books for children,” I can
more easily see the picture. And pictures are easier to retain and
less open to interpretation than concepts.

In a choice then between abstract, invisible language or tangible,
visible language, consider the latter. I’ll remember your point longer
and understand it better if I can see it in the first place.

-AK